Created: 25th January, 2017     Last Updated: 25th January, 2017

Tips about Corporate Gifts

Corporate Gift is an important tool for marketing and promotion of business and increasing sales and improving client relationship. Companies around the world including India spends huge amount on Corporate Gifts to staff and clients. It acts as a great incentive for the employees to perform better and increase sales and revenue of the business while gifting to customers increases their loyalty and strengthens relationship. According to many experts, corporate gifting as a marketing tools gives the best ROI as compared to other form of promotions and advertisement. It should also be ensured that a proper gift is given and with great care otherwise it may lead to anger and resentment instead of acting as incentive for staff and retention of customers.

Corporate Gifts Vs Promotional Items

Corporate Gifts are often confused with promotional items although the purpose of both is to increase sales and revenue of the company. The later is given by a company to public in general to promote and create awareness and building brand so that they become their customers while corporate gifts are written already is gifted to staff or to somebody who is already the customer of the company. They also differ in terms of price and quality; since promotional items is given to large number of potential customers they are generally of low price and quality while corporate gifts are of higher quality and price. Promotional gift items generally consists of the gift items given may vary from customers to customers and in many cases the quality and price of the corporate gift is decided on the basis of the amount of business given by a client.


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